“Firms Flock to Cities with Top Talent” is the headline of an article in today’s Wall Street Journal by reporter Lauren Weber.
For Salesforce and Cisco Systems, two companies profiled in the article, recent location decisions focused on a simple question: Where can we find the right talent? The article suggests companies are using new data sets to answer this increasingly important question:
- A new tool called LinkedIn Economic Graph to identify the locations of potential job candidates with targeted skill sets
- A close look at four-year universities and high-quality community colleges with relevant majors that can serve as feeder systems for a specific labor force
In an interesting reversal, one unnamed aerospace company used “troves of resume and other data” to identify cities that had relevant workers with migration patterns that suggested a willingness to relocate for new job opportunities. They then spent their recruitment budget seeking to woo candidates from these talent-rich cities to their location in Seattle.
- Review of online job ads to assess supply and demand for specific positions